An Examination of the Determinants of Mobile Shopping Continuance
نویسندگان
چکیده
While mobile shopping (m-shopping) is convenient in the age of mobile commerce, many people still discontinue their shopping using mobile devices even though they have the experience. Therefore, it is important for the m-shopping providers to understand the determinants of m-shopping continuance. This study extended Expectation-Confirmation Model (ECM) to examine the determinants of m-shopping continuance by incorporating trust. There were 244 effective questionnaires obtained for survey analysis. The results showed that trust can overcome the limitations of ECM on predicating m-shopping continuance and improve the explanatory power of initial ECM.
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ورودعنوان ژورنال:
- IJEBM
دوره 10 شماره
صفحات -
تاریخ انتشار 2012